YKONE have invited 3 influencers for a 3-day trip to the iconic Biarritz’s festival « Wheels and Waves ». During the trip, the influencers had a tailor-made program, including a combination of brand activities, YKONE’s activities and photoshoots.

The final content offer a perfect balance between well-curated images highlighting the collection, and organic stories, shared by the influencers on the go. Take a look at the content on Marc Forne, Biel Juste and Andrea Faccio’s Instagram accounts.

Paris, France

The results

The Wheels and Wave project had impressive results!
The 3 influencers: Biel Juste, Marc Forne and Andrea Faccio created 3 times more content than expected: 60 posts instead of 27!