YKONE Barcode has been honored with the “Best Use of Social Media for Marketing” award for their viral campaign launching Scrub Daddy, a Unilever brand, in India at the 11th Edition of the National Awards For Excellence.
YKONE Barcode partnered with Yashraj Mukhate, the viral sensation behind the music track “Rasode Mein Kaun Tha?”. Leveraging Yashraj’s musical expertise, we crafted a catchy jingle featuring the hook “Aaj Se Rasode Mei Cif Scrub Daddy Hoga”. The campaign’s highlight was the jingle and reel created by Yashraj, which went viral organically, amassing over a million views within 24 hours.
ABOUT THE NATIONAL AWARDS FOR EXCELLENCE
The National Awards are now in their 11th year. This premium forum brings together elite marketers, advertising department heads, retailers, real estate professionals, shopping mall owners, and creative leaders from across India under one roof. The platform offers top marketing professionals, agencies, and consultants an intimate environment for recognizing and rewarding excellence. The Awards will gather the industry’s finest professionals who have made outstanding contributions.
The Awards aim to reward the best in the industry and enhance their reputations.
