With the MSC Cruises campaign “MSC World Europa”, YKONE is honored to be among the Best Travel & Lifestyle Campaigns (Silver Winner) at the 5th edition of the Global Influencer Marketing Awards in London.
YKONE accompanied MSC Cruises for the launch of MSC World Europa, a world-class cruise ship built at the Chantiers de l’Atlantique shipyard in Saint-Nazaire, France. This new cruise ship is powered by liquefied natural gas (LNG), one of the world’s cleanest marine fuels available at scale. Its design features a ground-breaking design to optimise efficiency, reduce environmental impact and bring MSC Cruises one step further to its goal, to achieve net zero emissions by 2050.
To meet the high expectations of its client, YKONE meticulously handpicked 100 social icons from across 26 markets to embark on an extraordinary voyage, exploring the Future of Cruising. They were treated to a tailor-made journey, complete with a naming celebration and a spectacular gala dinner. Throughout the trip, they had the opportunity to fully immerse themselves in the finest offerings of future cruises, generating contagious excitement and anticipation for the ship among their respective communities.
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The Global IMAs mission is to reward individuals, teams, and campaigns that have pushed boundaries, and above all delivered excellence across the board during the last 12 months. The awards were established in 2018 to recognise best in class activity, rewarding campaigns which demonstrate creativity and innovation, alongside delivering superior results.