With the Swarovski campaign “Reveal Your Facets”, YKONE is honored to be among CONNECTIONS by le Book‘s Creative Awards winners in the category “Experiential” (2023 Berlin Edition).
Swarovski unveiled “The Lucent,” an eye-catching and vibrant collection that serves as a style statement for individuals who fearlessly express their multifaceted personalities.
YKONE’s objective was to generate extensive awareness on social media for this launch, without relying on traditional advertising methods. Leveraging the support of 18 talented individuals activated through BOLD Management, along with our extensive global network of partners and agencies, we orchestrated a widespread takeover on TikTok and Instagram within the targeted markets. By utilizing a limited 3-day posting window, we effectively maximized the impact of the content, while simultaneously highlighting the influencers’ creativity and diverse personalities to promote the collection.
The results were truly remarkable, with a staggering 206 million impressions and an impressive engagement rate of 7.7%.
Connections is the leading meeting hub for the core of the creative industry; artist agencies, film and post-production houses, VR/AR studios, social media strategists, experiential agencies and many more leading experts, who showcase their talent, their portfolios, create networks and discover new partners through the Connections events worldwide. The jury is composed of esteemed personalities, including Creative Directors, Communications Specialists, Marketing Directors and Leading Consultants from renowned companies such as Netflix, Hugo Boss, Paramount, Mercedes Benz, Puma, & Adidas, …