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YKONE, known for its expertise in the luxury, travel, and beauty sectors, announces the start of a new chapter in its development with the creation of an unprecedented collaboration between Vilebrequin and Experience Abu Dhabi. This operation demonstrates the group’s extended capabilities to orchestrate strategic partnerships, thanks to its brand collaboration consulting services.

The Art of Brand Collaboration Synergies

Founded in 1971 in Saint-Tropez, Vilebrequin, a beachwear brand, is recognizable by its emblematic turtle. This emblem is also a native resident of the waters surrounding Saadiyat Island in Abu Dhabi, where the first event of this collaboration will naturally take place. A union made possible through YKONE, a privileged partner of Experience Abu Dhabi for several years.

A Beach Club With Vilebrequin Signature

After a first notable beach club on one of the most coveted private beaches in Cannes, Vilebrequin continues its journey to the United Arab Emirates and sets up on the beach of Saadiyat, in Abu Dhabi. Since Friday, March 9, and for a period of several months, Vilebrequin and Saadiyat Beach Club are teaming up to offer a unique experience, vibrant with the brand’s colors, designed by the fertile imagination of interior architect and designer Vincent Darré. This new hotspot aims to become the flagship destination for influencers, VIPs, celebrities, and tourists seeking a luxurious setting to fully live the Riviera lifestyle under the dazzling sun of Abu Dhabi. A must-visit place for anyone visiting Abu Dhabi in the coming months.

A Global Collaboration Orchestrated by YKONE

This inaugural activation is the starting point of a long-term collaboration thought out with the support of YKONE, from ideation to execution. This unprecedented partnership will also be marked by new international-scale activations announced very soon. “We are proud to extend our field of expertise to collaborations and to support our clients in expanding their brand territory, through meaningful partnerships like this one. It’s a wonderful adventure to work alongside Vilebrequin and to renew synergies with our long-standing partner, Experience Abu Dhabi.”

Olivier Billon, CEO of YKONE.