YKONE, the global leader in influencer marketing for luxury brands (€100M turnover, 300+ employees, presence in 18 territories), announces its investment in Atlas Agency, Switzerland’s benchmark for premium talent management. This partnership reaffirms Switzerland’s central role in the global luxury and influence economy.
Geneva/Paris, October 27, 2025 – Already established in Geneva since 2020, YKONE deepens its commitment to Switzerland. The group sees the country as far more than a local market, it is a strategic European anchor within YKONE’s continued global expansion.
“We are already firmly established in Paris, Milan, London, Madrid and Munich. Switzerland is not just a key market for YKONE; it represents a culture of excellence and precision that perfectly matches our vision of luxury”
explains Olivier Billon, Founder & CEO of YKONE.
Maxime Perrin, Founder and CEO of Atlas Agency & Laetitia Vallet Dujardin, Managing Partner Switzerland & Olivier Billon, CEO YKONE
Switzerland: A Strategic Hub for The Global Luxury Industry
The choice of Switzerland is no coincidence. For many years, YKONE has supported some of the country’s most prestigious brands in their influencer and digital communication strategies, including Audemars Piguet, Tudor, IWC, Swarovski, Nestlé, P&G, On Running, and MSC Cruises, among many other emblematic Swiss companies.
Through these partnerships, YKONE has gained first-hand insight into Switzerland’s unique strengths: a multicultural ecosystem at the crossroads of French, German, and Italian influences; an exceptional concentration of multinational headquarters and premium brands in YKONE’s core sectors (watchmaking, jewelry, beauty, healthcare, hospitality, and tourism); and world-renowned standards of quality and reliability.
Switzerland also stands out with an influencer marketing market valued at over USD 120 million, projected to grow by more than 10% annually by 2029.
Atlas Agency: A Benchmark in Swiss Talent Management
YKONE applied in Switzerland the same strategy that has proven successful in Milan, Mumbai, and Munich: partnering with the best local entrepreneur.
“Maxime Perrin has built a remarkable company, carefully selecting top-tier talents and developing an impressive client portfolio”
notes Olivier Billon.
Founded in 2019, Atlas Agency embodies Swiss values of precision, discretion, and excellence. The agency has built its reputation on a “quality over quantity” approach, representing a curated roster of talents including Julia Haller, Malwyn Burkhalter, Layna Sacino, Jonathan Akamba, Carla Cournot, Kobi Miles, and Pierangelo Barone, all recognized for their distinctive identity and strong credibility.
“This alliance with YKONE marks the beginning of a new chapter for Atlas, while preserving our Swiss DNA” says Maxime Perrin, CEO of Atlas Agency.”
says Maxime Perrin, CEO of Atlas Agency.
“We share the same vision: to build a more cultural and sustainable model of influence. With YKONE’s global expertise and support, we will elevate the standards of talent management across the DACH region, applying Swiss discipline to the development of international careers”
Empowering Switzerland’s Creative Ecosystem
The integration of Atlas into the YKONE ecosystem will allow Swiss talents to gain access to international opportunities while maintaining their local roots. This alliance will also provide Swiss brands with new avenues for global expansion, leveraging YKONE’s extensive network and expertise across Europe, the United States, the Middle East, and Asia.
“With this acquisition, YKONE reinforces its European leadership and global influence”
affirms Olivier Billon.
ABOUT YKONE
YKONE is one of the world’s top three influencer marketing agencies, generating over €100 million in annual revenue. Founded in 2010 by Olivier Billon, the company employs more than 300 professionals across 18 markets. Present in Geneva since 2020, YKONE works with iconic brands such as Chopard, Hugo Boss, P&G, and L’Oréal. The agency was named Influencer Marketing Agency of the Year from 2021 to 2024, and is listed among the FT 1000 Europe’s Fastest Growing Companies.
ABOUT ATLAS AGENCY
Founded in Switzerland in 2019, Atlas Agency is a selective talent management company known for its premium approach and high standards. The agency applies Swiss values of precision and excellence to foster long-term, meaningful collaborations between its talents and leading luxury brands.
Some Press Apparences
(US) WDD Influencer Marketing Firm Ykone Group Acquires Stake in Atlas Agency
(FR) Stratégies Ykone se renforce avec l’acquisition d’Atlas Agency en Suisse
(FR) Social Rama YKONE prend une participation dans l’agence suisse Atlas Agency
PRESS CONTACTS
Switzerland
Justine ZAMATARO
info@just-in.ch
PRESS CONTACTS
France
Stéphane ALLARD
stephane@ykone.com
Header photo credits: © Genève Tourisme
