Matteo Baldi, ONE Group Europe CEO | Federico Valente, NO BORDER Co-founder and Creative Director | Mirko Valente, NO BORDER Co-founder and CEO | Olivier Billon, YKONE & ONE Group Founder & CEO | Valentine Suc, MIRROR MIRROR Partner | Juliette Lambert, MIRROR MIRROR Founder | Nicola Salmucci, NO BORDER Chief Strategic Officer | Fulvio Valente, NO BORDER Founder
Milan, 9th of September, — ONE Group acquires ITALIA EVENTI Group adding 40 years of luxury event production expertise to its ecosystem, as reported by WWD.
The newly formed entity, born from the merger of YKONE, MIRROR MIRROR, NO BORDER, and 7 other agencies, now brings together more than 450 experts across 14 countries and 21 cities generating over $200M in revenue. It stands as the first truly international group dedicated to influence, live experience, and creative production for luxury and premium brands, with a heritage rooted in Europe.
As part of this unification, ITALIA EVENTI will undergo a strategic rebrand and officially become NO BORDER, consolidating ONE Group’s position as the only integrated marketing ecosystem of this scale dedicated entirely to premium storytelling for luxury brands, uniting global influence & social media strategy, creative production, talent management, live experience, and performance measurement within a single strategic framework.
ITALIA EVENTI Group was founded in Rome in the 1980s by Fulvio Valente, a pioneer of fashion event production and runway presentations staged within architectural and monumental settings. He introduced a new model of brand experience: immersive, site-specific, and architecturally integrated.
This vision, marrying creative ambition with operational precision, has been advanced over the past two decades by his sons, Mirko and Federico Valente, who now serve as the company’s co-founders and operational pillars.
Over more than 40 years, ITALIA EVENTI Group has staged thousands of events for clients including LVMH, Kering Group, Richemont, Luxottica, and Campari Group, alongside leading institutional clients. Its 50-strong team, with offices in Rome and Milan, brings a distinctive expertise: the ability to translate brand strategy into physical, emotional, and sensory experience at the highest level of execution.
NO BORDER will operate as an integrated division within ONE Group, retaining its full leadership team and existing client relationships, which span luxury goods, fine watchmaking, automotive, pharmaceuticals, and spirits. The rebrand reflects both the company’s international ambition and its position within a Group now operating across 21cities worldwide.
“Live experience has always been the missing link in integrated luxury marketing. Brands invest heavily in content and influence, yet lose coherence the moment an event unfolds, precisely because the production partner sits apart from the wider strategy,”
said Matteo Baldi, CEO Europe, ONE Group.
“Bringing NO BORDER into ONE Group closes that gap. For the first time, we can conceive a campaign in which influencer strategy, content production, and the live moment are designed in concert, from day one, by a single team.”
The acquisition accelerates an internationalisation process already under way at NO BORDER. Entry into ONE Group’s integrated ecosystem allows the company to consolidate and scale this global expansion, drawing on the Group’s presence in 21 cities worldwide. Beyond its historic offices in Rome and Milan, the pipeline includes new offices in international markets where ONE Group is already established, extending the Group’s capacity to serve premium clients at global scale.
NO BORDER will also gain direct access to ONE Group’s influencer strategy, creative production, talent management, and performance-measurement capabilities across this network.
“Premium event production at the international level demands more than operational excellence: it requires strategic alignment with brand objectives,”
said Mirko Valente, Co-founder and CEO, NO BORDER.“ONE Group’s integrated platform affords us access to data, talent networks, and creative capabilities our clients have long sought. We retain complete autonomy over execution and client relationships, yet now operate within an ecosystem that magnifies our impact.”
“The NO BORDER name reflects our strategic evolution. Over more than two decades, we have earned a formidable reputation within the world of luxury. With ONE Group, we can now integrate live experience, digital strategy, and data to offer brands a more comprehensive and coherent proposition. NO BORDER embodies the market’s new direction,”
said Federico Valente, Co-founder and Creative Director, NO BORDER.
With the integration of NO BORDER, ONE Group, whose most recent acquisition was the creative content production company MIRROR MIRROR, founded by Juliette Lambert and Valentine Suc, consolidates its position as a holistic powerhouse in the digital and live-experience landscape, heralding a new era of immersive storytelling.
ONE Group is a $200M integrated marketing group and the first of its scale dedicated entirely to premium storytelling for luxury brands. Born from the merger of YKONE and MIRROR MIRROR in January 2026, and now integrating BarCode (India), BOLD (talent management), Campaygn (technology), and NO BORDER (live experience), ONE Group brings together more than 450 employees across 21 cities worldwide. The Group offers a comprehensive ecosystem spanning influencer strategy, creative production, talent management, live experience, and performance measurement, eliminating the fragmentation that compels brands to manage between four and six separate agency relationships.
NO BORDER, formerly ITALIA EVENTI Group, is ONE Group’s live-experience division, specialising in event strategy, creative production, and large-format event management for clients across the luxury, fashion, automotive, and institutional sectors. Founded in Rome in the 1980s by Fulvio Valente, the company has been led since the early 2000s by Mirko and Federico Valente, and has staged thousands of events over its 40-year history for clients including LVMH, Kering Group, Luxottica, Richemont, and Campari Group, alongside a range of corporate and institutional clients. NO BORDER now operates globally as an integrated division of ONE Group.
Some Press Appearances
(EN) WWD – Integrated marketing firm One Group takes over event company Italia Eventi
(IT) Fashion United – One Group acquisisce Italia Eventi Group che diventa No Border
(IT) E20 Express – One Group rileva Italia Eventi Group: nasce la nuova sigla No Border
(IT) Engage – One Group acquisisce la maggioranza di Italia Eventi Group: nasce No Border
(IT) Italia Economy – ONE Group acquisisce ITALIA EVENTI Group
MEDIA CONTACT
Youna Strowski de Lenka
youna@ykone.com
Global Brand & Marketing Director ONE Group
PHOTOGRAPHY DETAILS
Metafore
Mélina Benhamou
