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YKONE led a captivating campaign for Las Vegas during the NFL Super Bowl, held on Sunday, February 11th, 2024. The primary objective was to reinforce Las Vegas’ reputation as the ultimate destination for celebration by igniting conversations leading up to and during the Super Bowl.

Under the theme of “Excessive Celebration”, the campaign emphasized that when it comes to commemorating major events like the Super BowlLas Vegas stands unrivaled. YKONE collaborated closely with Las Vegas and their partnership with the NFL to amplify their storytelling around America’s biggest annual event – Super Bowl 58.

Throughout the week leading up to the game, YKONE orchestrated the participation of over 20 social icons, celebrities, and influencers. They were essential in narrating a comprehensive destination-wide story, showcasing Las Vegas’ diverse offerings spanning from hotels, dining, to entertainment options.

As part of the campaign’s multifaceted strategy, YKONE managed a tailored suite experience for Visit Las Vegas, aligning seamlessly with the destination’s “Excessive Celebration” theme. The campaign extended across various media platforms including television, podcasts, and influencer collaborations. Notably, one of the campaign’s highlights included setting a world record by playing Xbox on the side of an iconic Resorts World Las Vegas Hotel, capturing widespread attention and engagement.