YKONE announces the opening of a new influencer marketing hub in Switzerland and presents the team.
Based in Geneva and not far from the jet d’eau, YKONE agency, always strategically places itself.
The office is located on the Quai de l’Île, a historical location that combines financial offices, the foundation of the Haute Horlogerie and luxurious hotels. It’s in this professionally prestigious setting that the Swiss team intends to take advantage of the country’s opportunities to discover new content creators, consolidate its relationships with its clients, the vast majority of whom are in the luxury watch industry, while aiming to create new professional links.
Team Geneva is made up of 5 people, all of whom are committed to building and maintaining a loyal relationship with their clients and content creators.
Laetitia Vallet Gambinotti – Switzerland Managing Director
Laetitia joined YKONE after spending 6 years working at CitizenK International, a luxury and lifestyle magazine with a unique editorial line. She held the position of Marketing and Editorial Director and was involved in major projects such as the launch of CitizenK Arabia distributed in GCC countries as well as in digital development through the expertise of branded content.
After spending years exercising her eye and building an excellent portfolio, Laetitia decided to join YKONE Paris as Business Director. Now she’s also in charge of the new office opening in Geneva.
“Opening an office in Geneva was an evident next step in YKONE’s international growth strategy. This country is full of magnificent houses and brands for which we will have the opportunity to put at their disposal our creative, strategic and analytical expertise in order to make the know-how of each of them shine. More than a challenge, it’s a real statement to settle in Switzerland”
Rachele Cantaluppi – Account Manager
Rachele joined YKONE Geneva in early 2022 as an Account Manager. In 2014 she graduated cum laude from the Università Cattolica del Sacro Cuore in Foreign Languages and Marketing in Milan and holds a Master’s degree in French with a specialization in Communication from the University of Lausanne in Switzerland.
Rachele has been working in the media and communication industry for over five years now, leading successful activities across Italy, Switzerland, Australia and the US. She started her career in Milan working for Major Model Management and organizing international fashion weeks in Milan, Los Angeles, Las Vegas and Rome. In 2018, she moved to Geneva to head the communications of Campus Biotech, a center of excellence within the tech and research community.
“YKONE Geneva stands out in the market for its unique international mindset and data driven approach – differentiating itself from most of the influencer marketing agencies of Switzerland which are focused on the local market instead of having an international vision”
Orianne Offerlé – Project Manager
The second member to join the YKONE Geneva team is Orianne.
Originally from Nice, France, Orianne graduated from Neoma Business School. During her first professional experiences at Parisian luxury brand offices, she discovered the world of social media. A few years later, she joined the creation of the YKONE Geneva offices. As a Project Manager in Switzerland, Orianne now works with major Swiss companies and with many creative talents.
“Being part of the opening of the Geneva office is very rewarding yet challenging, everything is brand new and has to be put in place.”
Hicham Manaa – Project Manager
Hicham joined the agency in November 2021 as a Project Manager for Switzerland, based in Geneva.
With a background in commerce highlighted by his position as Commercial Sales Representative at La Poste Solutions Business in 2014, he has been managing event, marketing and communication projects since 2016.
He has notably worked as a marketing and events specialist for the Olympic Park in Montreal, as a communications and events manager at Nike in Paris, as a media relations officer at Thales Alenia Space in Cannes and as an events officer at the British French Chamber of Commerce in London.
Thanks to his international experiences, he also managed to have a high level soccer career while obtaining 5 degrees in France, the United States and Canada to reach an advanced Master’s degree in project management.
“The possibility to work with new brands and to create projects for new sectors is very inspiring. Switzerland offers plenty of opportunities and I am sure that our local team will succeed in the challenge for YKONE to succeed in Switzerland.”