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Formula 1, Visit Abu Dhabi, Brand USA and MSC Cruises joined forces with YKONE for a unique campaign on the last two circuits of the 2023 Formula 1 season.

In recent years, Formula 1 has transcended the realms of motorsports to become a cultural phenomenon. Racing drivers have evolved into more than just athletes; they are now also social icons. Led by trailblazers like Lewis Hamilton, Formula 1 has captured a diverse global audience. Acknowledging this shift, YKONE seamlessly blended the worlds of racing, celebrity, and content creation during the last two races of the 2023 season.

As the Las Vegas Grand Prix debuted on the racing circuit, YKONE played a pivotal role in transforming this event into a true hotspot. From Chase Hudson to Steve Aoki  and Kylie Minogue , YKONE worked closely with Formula 1 to curate a star-studded lineup of A-list celebrities and content creators for the race weekend.

The Formula 1 season reached its climax at the Abu Dhabi Grand Prix, where YKONE successfully enlisted Hollywood superstars such as Priyanka Chopra, Chris Hemsworth, and the iconic couple Jason Statham & Rosie Huntington-Whiteley, adding an extra layer of glamour to this prestigious event.

Thanks to a tailored itinerary, YKONE provided influencers with a four-night stay aboard MSC Cruises, exclusive access to onboard activities, and a thrilling two-day Formula 1 experience.

This strategic partnership elevated the profile of the major sponsors & brands involved and showcased the potential of influencer marketing in amplifying the reach and impact of major sporting events. With YKONE at the helm, the future promises even more thrilling synergies between motorsports, celebrities, and the world of influencers.

YKONE eagerly anticipates being part of the journey that lies ahead in the 2024 Formula 1 season! Promising a fresh chapter of excitement, collaboration, and unparalleled experiences, join us on this thrilling ride with the start of the next season in Bahrain on March 2nd.

Media Coverage Excerpt

COSMOPOLITAN ME Spotted: 24 A-list celebs who attended the Formula 1 Abu Dhabi Grand Prix
DAILY MAIL Priyanka Chopra wows in a stylish pink dress as she and chic Naomi Campbell lead the stars at the F1 Grand Prix at Yas Marina Circuit in Abu Dhabi
DAILY MAIL Rosie Huntington-Whiteley looks effortlessly stylish in a denim jacket as she steps out with fiancé Jason Statham at the Abu Dhabi Grand Prix
HARPER’S BAZAAR ARABIA From Priyanka Chopra to Rosie Huntington-Whiteley, Here Are All The Celebrities Spotted at The Abu Dhabi F1
HARPER’S BAZAAR All the Best-Dressed Stars at the F1 Abu Dhabi Grand Prix 2023
HARPER’S BAZAAR ARABIA Rosie Huntington-Whiteley in Abu Dhabi: Her Trip To Sheikh Zayed Grand Mosque in Pictures
MARIE CLAIRE Priyanka Chopra Jonas Made Us Do a Double Take in A Pink and Black Bodycon Dress
VOGUE INDIA Priyanka Chopra Jonas steps out in her big, beachy waves at the F1 Yas Marina Circuit