Cirque du Soleil, along with YKONE, is proud to announce two Platinum Marcom Awards for the campaigns commemorating the 30th anniversary of their show Mystère.
30th Anniversary Local Campaign
Cirque du Soleil’s “30th Anniversary Locals Campaign” celebrated the Las Vegas community by partnering with trusted voices, on-trend creators, and local celebrities, crafting unique content that highlighted iconic Las Vegas visuals, and fostering a sense of pride and unity.
Drew Dirksen YouTube Collaboration
YKONE also enlisted the help of YouTube sensation Drew Dirksen. Drew’s immersive journey, from behind-the-scenes insights to mastering routines, was captured in his YouTube video, “I Joined the Circus with NO Experience!” This collaboration wasn’t just a nod to Cirque du Soleil’s, Mystère’s 30 years; it blended artistry, entertainment, and Drew’s endorsement, enhancing their presence and captivating new audiences.
MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals. It is administered by the Association of Marketing and Communication Professionals (AMCP). Since its inception in 2004, MarCom has evolved into one of the largest, most respected creative competitions in the world.
