Dubai Fashion Week, February 2025 — YKONE, the global influencer marketing group founded in Paris in 2008 and present in the Middle East for a decade, with offices in the UAE (Dubai, Abu Dhabi) and Saudi Arabia (Riyadh, Jeddah), gathered its partners, clients, influencers, and friends at the heart of J1 Beach for the fourth edition of the YKONE CAVIAR CLUB.
Against the breathtaking backdrop of the Arabian Gulf, the event — hosted by Magali Rady, Managing Director Middle East, and Olivier Billon, Group CEO, in partnership with Caviar Kaspia — unfolded at the iconic African Queen restaurant during Dubai Fashion Week.
For one evening, the renowned dining destination was transformed into an elegant and festive club, welcoming over 300 guests for a refined escape — an opportunity for the city’s trendsetters to unwind and connect between Fashion Week shows, where vibrant energy merged with the sophistication of a caviar-centric experience. The influencer lineup boasted a combined audience of over 60 million followers, featuring names such as YouTuber Yusur Al Khalidi (4.6M followers), Dilara (3.7M followers), Sami Slimani (1.5M followers), and model Yousra Mohsen.
The event brought together an esteemed gathering, including Ahmad AR. BinDawood, as well as key figures from YKONE’s leadership — Julien Gaubert-Molinat, CEO Asia, Rahul Khanna, CEO India, and Béatrice Imbert-Forgeot, Global Deputy Director — who were present to support the occasion. The BOLD Talent Management team, part of YKONE Group, represented by Enrico de Finis, Global Managing Director, and Ahmad Daabas, Middle East Regional Managing Director, also played a role in contributing to the event’s success.
With a deep understanding of prestige and a global network, YKONE brought together a powerful ecosystem of partners around the YKONE CAVIAR CLUB, transforming this edition into an unforgettable experience.
From Maserati (Al Tayer Motors) to Bacardi Group brands (Grey Goose, Patrón, Bombay Sapphire), every guest was immersed in the very best our clients have to offer. More than just an event, YKONE CAVIAR CLUB has become the place to be seen, where brands connect with VVIPs, influencers, and tastemakers through bespoke, high-touch experiences. Guests indulged in an exclusive caviar pairing by Grey Goose and Caviar Kaspia, while Brioni offered a multisensory booth experience, inviting guests to discover their iconic fragrances while enjoying a DJ set from Jixo & Danz.
To extend the magic beyond the evening, each guest left with a special edition of Compartés chocolate and a fragrance—a refined gesture made possible by Brioni and Lalique Tamer Beauty.
When Storytelling Becomes an Experience
At YKONE, we have always pushed the boundaries of influence-driven experiences. We believe that influence goes beyond content, it thrives in real-life experiences that bring brands and audiences together. Through YKONE CAVIAR CLUB, we reaffirm that events are a natural extension of the stories we tell and the connections we build. From curating exclusive hospitality at global sporting events (NFL, Superbowl, NBA & Formula 1, …) to designing bespoke gatherings for VVIPs, celebrities, and partners, we create moments that resonate far beyond the event itself. As opportunities continue to shape our approach, we embrace events as a powerful medium for influence — one that we will keep developing. Stay tuned.
About African Queen
Created by Lila and Pierre Brizio in 1969 along the sun-kissed shores of the French Riviera in Beaulieu-sur-Mer, the African Queen restaurant takes its name from the timeless British-American film African Queen by John Huston—a tribute born from their deep admiration for Humphrey Bogart, who once graced their establishment with his presence.
Bringing the African Queen into the YKONE CAVIAR CLUB experience is the perfect clin d’œil to the French touch and heritage that defines our events. As YKONE CAVIAR CLUB first launched last year in the heart of Paris—where YKONE’s story began 15 years ago—this collaboration embodies the spirit of timeless elegance and the art of bringing people together in unforgettable settings.
