In the world of fashion and luxury, the name Swarovski is synonymous with elegance, brilliance, and a touch of glamour. This year, on September 21st, during the Milan Fashion Week, Swarovski took a bold step into the eyewear industry, launching an exclusive campaign in partnership with EssilorLuxottica. What made this campaign truly special was the involvement of major influencers who added their unique spark to this dazzling project. From Lea Elui to Cindy Mello, Jessica Wang to Caroline Hu, Biondo, Hendrik Giesler, and many others, the Swarovski Eyewear x EssilorLuxottica campaign was a resounding success, and here’s how it all unfolded.
Shimmer and Shine
Inspired by some of Swarovski’s most iconic jewellery families and designed under the creative direction of Giovanna Engelbert, the new collection has been crafted with the brand’s signature savoir-faire and mastery of light, cut and color. From statement shapes and brilliantly faceted crystals to sleek metals and signature touches, each piece captures the bold and joyful elegance of Swarovski. The eyewear range launches with a stunning visual campaign, shot by the critically acclaimed fashion photographer Steven Meisel, which features a striking pair of green sunglasses inspired by the Lucent jewellery family, styled with matching green Millenia jewellery. It’s a vibrant introduction to the collection’s head-turning shapes embellished with bold colored crystals.
YKONE played a pivotal role in coordinating and delivering a campaign that would leave a lasting impression. Having partnered with Swarovski for over a year, YKONE knew exactly how to bring the brand’s vision to life: the expertise in influencer marketing was instrumental in selecting a lineup of influencers who would resonate with Swarovski’s brand values and create a genuine connection with their audiences. YKONE’s team worked closely with Swarovski and EssilorLuxottica to identify influencers who not only had a massive reach but also shared a genuine passion for the project.
YKONE ensured that each influencer brought their unique flair to the campaign, creating a diverse and dynamic range of content that resonated with a wide audience. From awe-inspiring photos to engaging video content, these influencers ignited the Swarovski Eyewear campaign with their creative sparks.
The Swarovski x EssilorLuxottica Eyewear campaign was a testament to the power of collaboration and the influence of the right influencers in the digital age. Swarovski’s partnership with EssilorLuxottica, coupled with the expertise of YKONE Agency, resulted in a campaign that captured the hearts of many. With a lineup of influential personalities who added their unique touches, Swarovski Eyewear sparkled and shone brighter than ever before.