YKONE, the most trusted influencer marketing partner for beauty brands, has signed the repositioning campaign for myBlend, the pioneering brand of the Clarins Group. This large-scale campaign is based on a 360° approach combining influence, brand content, digital communication, social media & artistic collaboration.
The latest milestone unveiled? The French podcast “Émotions de Peau” hosted by Laurianne Melierre, journalist and founder of Plume Rédaction.
In this french-speaking podcast, inspiring women like female artists, scientists, architects – famous or anonymous figures, tell their stories about their skin and the relationship they have with it. A deep conversation about our appearance in the face of societal injunctions, but also the way our life journey (love, mourning, origins, motherhood) are inscribed in our skin, mark it, and influence the way we feel inside.
This first season of 15-episodes has been conceived and produced in collaboration with Louie Creative and Plume Rédaction.