Paris, March 2025 — After a series of ephemeral gallery openings in 2017, 2018, and 2019, YKONE returns to mark its fifteenth anniversary with CRYSTAL VISION — the agency’s first-ever brand book. This limited-edition publication showcases the campaigns, creative voices, and cultural influence that have shaped YKONE’s global journey since 2009 — and sets the stage for a new opening later this year.
Printed in France by Atelier Bulk, CRYSTAL VISION is available in a numbered edition of just 1,000 copies, a tribute to the agency’s French origins and a return to the place where its story began.
More than a retrospective, CRYSTAL VISION is an archive and editorial statement, designed to celebrate YKONE’s evolution from a Paris-based agency to a worldwide group of 18 offices. Across 150 pages, it showcases over 200 visuals drawn from campaigns in luxury, fashion, beauty, hospitality and more — reflecting the creative scope and global perspective that have defined YKONE’s collaborations with some of the world’s most iconic brands like La Prairie, Chopard, Nespresso, Armani Beauty, Rimowa, Prada, Experience Abu Dhabi or Formula 1. Inspired by the way light refracts through a crystal, the campaigns are thoughtfully organized by color, creating a visual journey that mirrors the spectrum of a rainbow. This arrangement symbolize the diversity and vibrancy of our projects, reflecting the creativity and dedication of the teams at YKONE, ODDLY ENOUGH, BOLD MANAGEMENT & CAMPAYGN who have brought them to life since 2009.
Untold Stories Magazine
The project also introduces UNTOLD STORIES, an editorial magazine included within the book. Fifteen social icons from around the world — from creatives and athletes to digital voices — were invited to share personal insights into their rituals, influences, and creative processes.
Through conversations led by independent journalists, UNTOLD STORIES offers an intimate, human perspective on the concept of influence. From Italian creator Paolo Abate’s imagined dinner table to the open letter penned by Olympic fencing champion Enzo Lefort, each feature captures a moment suspended between the personal and the cultural.
Aki & Koichi – How to Spot Aki & Koichi in the Wild
Alice Barbier & Js Roques (J’aime Tout Chez Toi) – How to Cultivate Your Uniqueness
Aya Mohamed – How Aya is Carving Out a Space for her People
Enzo Lefort – An Open Letter to My Parents
Laura & Nicolas Herbert – The Couple’s Ultimate Travel Guide
Lisa Asano – How Ceramics Can Change Your Life
Mohammed & Humaid Hadban – Identical but Not the Same
Nickelson Wooster – Here’s to 64 Years of Nick Wooster
Norah Alsuairy – Five Ways AI Fuels the Imagination
Paolo Abate – The Ideal Dinner
Sadiq Desh – Navigating Life as a True Pisces
Sakshi Sindwani – The ABC of Sakshi
Sandra Rodrigues Pinto (Switzerland) – Initially an Influencer, Now a Brand Owner
Tiffany Bouelle – Inside Her Phone
Yoonasha – Her Favorites: An Incomplete List
Stickers Gem Collection
Adding a visual signature to the object, YKONE’s Creative Director Ali Cha’aban designed a bespoke collection of illustrated gemstone stickers — each one representing a city where YKONE has built a presence. These visual emblems serve as a subtle tribute to the strength and diversity of the group.
For press inquiries or to request a copy, please contact: youna@ykone.com
Credits
Edited by
Olivier Billon, Group CEO
Editorial Direction by
Youna Strowski de Lenka, Global Brand Manager
Artistic Direction and Design by
Laurie Bonneau, Art Director, & Matteo Cassan, France Creative Director
Stickers Collection by
Ali Cha’aban, UAE Creative Director
International Edition by
CHINA
Julien Gaubert-Molina, CEO
FRANCE
Audrey Markac-Lellouche
Béatrice Imbert-Forgeot
Rudy Lauer
GERMANY
Anne Höweler
Shawn Thomson
INDIA
Rahul Khanna
ITALY
Angela Masiero
Matteo Baldi
Enrico De Finis
SWITZERLAND
Laetitia Vallet-Dujardin
TUNISIA
Hosni Ghariani
UAE
Magali Rady
Leah Chernick
Ahmad Dabaas
UK
Paula Albuquerque
US
Nick Mattera
Jake Davis
