Since 2020, Experience Abu Dhabi has been trusting YKONE to put the destination on the map of travelers, with large-scale influencer & celebrity campaigns through always-on and innovative partnerships. From influencer marketing to celebrity & VIP engagement to brand collaboration, we’ve pushed the limits with outstanding KPIs year after year for Abu Dhabi as a destination.
Abu Dhabi joins the iconic travel series by Assouline
With its unique blend of tradition and modernity, Abu Dhabi stands out as a cultural destination known for its rich history, unique architecture and strong cultural identity. To celebrate and share this richness with a global audience, the Department of Culture and Tourism – Abu Dhabi supported renowned publisher Assouline on a dedicated title: Abu Dhabi Bright.
As part of the Assouline Travel Series, this coffee book offers an immersive journey through the capital’s identity. As a long-lasting partner of Experience Abu Dhabi, YKONE supports their iconic collaborations through an holistic approach, now with Assouline.
“Abu Dhabi has perfected the art of balance, carefully maintaining tradition while placing thoughtful growth at the forefront—creating awe-inspiring attractions and providing the ability to experience age-old customs. Abu Dhabi Bright explores the essence of this remarkable destination through its rich history, modern marvels, and deeply rooted cultural experiences. With vivid imagery and compelling stories, readers are invited to discover the many facets that make the emirate a unique and unforgettable place.”
– Assouline
The London Launch
From initial conversations to execution of the collaboration, YKONE brought together a curated group of creators for the global launch at Maison Assouline in London. The Assouline Abu Dhabi Bright launch event gathered key stakeholders, press and influencers, amplifying the campaign and seizing a unique opportunity to strengthen connections with audiences who value culture, creativity and collectable storytelling.
Some Press Apparences
(US) VOGUE BUSINESS Why Abu Dhabi is the Middle East’s next luxury power player
(UAE) TIME OUT Abu Dhabi now has its own Assouline coffee table book
(DE) COLLECTORCARSWORLD Abu Dhabi Bright by Assouline
