In June 2021, YKONE acquired the renowned Italian agency MB New Media, founded by Matteo Baldi. Armed with an international network of agencies, a data-driven approach and a diverse team of creatives, YKONE’s goal was to partner with the best in the field. Naturally, MB New Media came to mind — the established agency had experienced a similar success in Milan. Olivier proposed a partnership that would allow the two companies to consolidate the Italian luxury market and affirm their status as world leaders in Influencer Marketing.
Another true added value from the merger is BOLD Management. A branch of MB New Media Agency, BOLD is an international influencer marketing agency specialized in talent management and creative production. Rooted in the heritage of Italian savoir-faire, BOLD is composed of a young and dynamic team based in Milan, Paris and Dubai. The agency provides 360° consultancy to talents in search of the most creative opportunities; leading the way in choosing the right strategies to amplify their network. An intimate family of highly creative individuals, BOLD is home to photographers, videographers, DJs, Art Directors, and Content Creators who work hand-in-hand to make brand visions come to life through the production of original and captivating content. The division counts a roster of several Digital Talents from all over the world, who constantly attend international happenings such as fashion weeks, film and music festivals, design and lifestyle occasions to collaborate with the most relevant brands.
At the head of BOLD is Enrico De Finis – a passionate and creative visionary who sees Talent Management as one big family affair. Enrico built BOLD from his trusted network of friends, clients, and partners throughout his time in the fashion world of Milan. Originally from Puglia, Enrico got his start in Public Relations before a chance encounter with his future business partner, Matteo Baldi, would forever change his career path. Since founding BOLD in 2016, Enrico has since developed a global network of talents and clients in the luxury sphere, with strong roots in Italy but with an international outlook. As of late, Enrico has expanded BOLD to the cities of Paris and Dubai – the next stops on the BOLD conquest.