In June 2021, YKONE acquired the renowned Italian agency MB New Media, founded by Matteo Baldi. Armed with an international network of agencies, a data-driven approach and a diverse team of creatives, YKONE’s goal was to partner with the best in the field. Naturally, MB New Media came to mind — the established agency had experienced a similar success in Milan. Olivier proposed a partnership that would allow the two companies to consolidate the Italian luxury market and affirm their status as world leaders in Influencer Marketing.
Another true added value from the merger is BOLD Management. A branch of MB New Media Agency, BOLD is an international influencer marketing agency specialized in talent management and creative production. Rooted in the heritage of Italian savoir-faire, BOLD is composed of a young and dynamic team based in Milan, Paris and Dubai. The agency provides 360° consultancy to talents in search of the most creative opportunities; leading the way in choosing the right strategies to amplify their network. An intimate family of highly creative individuals, BOLD is home to photographers, videographers, DJs, Art Directors, and Content Creators who work hand-in-hand to make brand visions come to life through the production of original and captivating content. The division counts a roster of several Digital Talents from all over the world, who constantly attend international happenings such as fashion weeks, film and music festivals, design and lifestyle occasions to collaborate with the most relevant brands.
At the head of BOLD is Enrico De Finis – a passionate and creative visionary who sees Talent Management as one big family affair. Enrico built BOLD from his trusted network of friends, clients, and partners throughout his time in the fashion world of Milan. Originally from Puglia, Enrico got his start in Public Relations before a chance encounter with his future business partner, Matteo Baldi, would forever change his career path. Since founding BOLD in 2016, Enrico has since developed a global network of talents and clients in the luxury sphere, with strong roots in Italy but with an international outlook. As of late, Enrico has expanded BOLD to the cities of Paris and Dubai – the next stops on the BOLD conquest.
Introducing Our Influencers
Géraldine Boublil
A creative mind behind Géraldine Boublil, always influenced by aesthetics and design. ERIN OFF DUTY was born from her inner need to share her stories and inspirations fuelled with her passion for fashion, travel, photography, writing, and design. After an exclusive Fashion career, she started at Givenchy PR in Paris then Dior PR and marketing in London, then 2 years in NY working for several Fashion houses, she developed her sense of Fashion and taste for beautiful craftsmanship and fine pieces.
Aya Mohamed
Aya Mohamed aka milanpyramid is a young girl born in Egypt but raised in Milan. Student of political science, Aya divides her time between her fight for social rights and her passion for fashion and beauty industry.In her profile she’s not afraid to talk about her religion as well to spread more awareness in the young generations. Her unique style and beauty captured the attention of many fashion brands such as Valentino which invited her for their last fashion show.
Tamara Kalinic
Tamara Kalinic is a London based blogger with an international following. Her blog Glam&Glitter detoured her pharmaceutical career and she is now inspiring hundreds of thousands of readers on a daily basis. Coming from a family of art collectors, she admired beauty from an early age, and has a unique style. Tamara received several awards and was named Cosmo Girl of 2017 by Cosmopolitan magazine.
