In 2022, YKONE made the strategic decision to expand its presence on the West Coast by choosing the vibrant city of Las Vegas as its base. Our goal was to establish an unparalleled travel hub that would bring together experts in tourism and hospitality from a variety of backgrounds. Through collaboration and innovation, our team has successfully delivered impactful, scalable travel projects and high-level creative content for our valued clients.
Melissa Daddario, Kj Ryan, Olivier Billon, Nick Mattera, Julia Hanssen, Maya Robles & Irene Park
We are proud to have partnered with industry leaders such as MGM Resorts International and Visit Las Vegas (Las Vegas Convention and Visitors Authority) to fully showcase the dynamic potential of this iconic city. By inviting over 200 content creators from across the globe, we’ve managed to bring together both seasoned travel experts and first-time creators to explore and document the ever-evolving cityscape of Las Vegas.
MGM RESORTS INTERNATIONAL
YKONE collaborated with MGM Resorts International to support the growth of their Influencer Marketing program using the power of the creator economy to win share of voice and produce assets at scale. The goal of this approach was to have a multi-layered approach to creator storytelling, which would boost awareness of key business initiatives, drive traffic and bookings surrounding the company.
In order to achieve these objectives, YKONE worked with creators to produce high-quality assets, fostered long-lasting brand relationships, and grew MGM’s owned social properties. To find the right creators for MGM’s portfolio, YKONE segmented and casted talent from various verticals, with a clear focus on diversity.
The precise segmentation of talent from around the world led to higher engagement, conversions, and greater customer satisfaction. This successful strategy highlights the importance of utilizing the creator economy and precise casting in influencer marketing to achieve desired business goals.
High quality content was produced, including videos which were key assets playing an essential role in the 2022 campaign. Offering a golden opportunity for high impressions and engagement rates, Tiktok allowed our content creators to deliver immersive experiences that showcased MGM Resorts’ offerings through storytelling and creative editing.
VISIT LAS VEGAS
Visit Las Vegas partnered with YKONE with a long term vision in order to produce assets at scale to power their TikTok and Instagram platforms, while also growing their owned channels.
To reinforce the mission of the Las Vegas Convention and Visitors Authority, YKONE and Visit Las Vegas have leveraged influencers to visit hundreds of venues across the destination supporting destination partners ranging from hotels and dining venues to helicopter tours and sporting events such as NFL, NHL, Formula 1 and others. These partnerships contributed to the unique experience offered to influencers and transmitted in their high-quality content on social media.
Ykone Las Vegas aims to build on successes in 2022 and early 2023 adding to the 200+ influencers brough to the destination and 400m+ impressions generated and provide even more value for our partners.
Congratulations to Nick, Maya, Irene, Julia, Melissa & Kj that made it all happen, cheers to one year of dedication, impact and wonderful projects!