YKONE has been supporting Tiffany & Co. across key commercial moments in the Middle East, including its Ramadan campaigns in the UAE and KSA. For the launch of the Beneath One Crescent Moon collection, the objective was to bring a more human and emotional dimension to the brand’s Ramadan message through two complementary approaches: a dedicated shoot with Friends of the House and a selection of local influencers and UGC creators.
Tiffany & Co.’s Beneath One Crescent Moon collection draws inspiration from an original Arabic poem by Emirati artist and author Alia Al Shamsi, exploring themes of connection, reflection and togetherness. Building on this universe, YKONE worked with Friends of the House Aseel and Lojain Omran on a dedicated shoot, alongside local influencers and UGC creators across the UAE and KSA. Across the content, the collection takes centre stage, capturing the spirit of Ramadan through different creative approaches and personal perspectives.
Together, these different content formats allowed Tiffany & Co. to maintain a consistent brand identity while reaching audiences through both brand-led and creator-led content.
Influencer Booking & Casting, Campaign Management & Reporting, Content Production
Dubai, UAE
The Results
5 social icons | 21 posts | 3M impressions | 759K reach | 11K interactions
