Cannes, May 2025 — On the sidelines of the Cannes Film Festival, YKONE, the global influencer marketing group founded in Paris in 2008, brought together its partners, clients, influencers, and friends on May 14th to inaugurate its first Pop-Up Office, nestled in the hills above Cannes.
Open throughout the Festival, this ephemeral space serves as both a creative hub and a meeting point for industry stakeholders. It offers brands and influencers a serene environment to host exclusive event, shoot content, get ready, and prepare ahead of their Red Carpet appearances; blending business, creativity, and celebration in true YKONE fashion.
A Sunset Gathering above Cannes
The evening marked the 6th edition of the YKONE CAVIAR CLUB, co-hosted by the prestigious French wine maison Gérard Bertrand, and graced by Emma Bertrand. Set in a peaceful, elegant atmosphere curated by Roche Bobois, the event welcomed a handpicked selection of international guests alongside YKONE top management like Olivier Billon, Founder & Group CEO, Paula Albuquerque, UK VP & Managing Director, and Laetitia Vallet Dujardin, Switzerland Managing Director.
At sunset, Prunier caviar entered a fresh, modern, and botanical world under the culinary direction of Chef Hugo Riboulet, creating the perfect setting to connect, celebrate, and engage with key figures of the Cannes Film Festival. Adding a final sensory layer, Memo Paris introduced guests to their signature fragrances — including the iconic Abu Dhabi scent — rounding out a full sensory experience. Thanks to the exclusive YKONE concierge service, VIP guests also enjoyed private transfers to the event in the latest BMW i7 models thanks to the official automotive partner of the Festival de Cannes, BMW. This elevated touch ensured seamless arrivals in signature style, reinforcing the refined experience at the heart of YKONE’s Cannes presence. To close the evening, each guest departed with a YKONE Summer Pouch, specially created for the occasion in collaboration with Memo Paris, Jimmy Choo Eyewear, and MyBlend (Clarins Group), an elegant keepsake extending the sensory journey.
A Green Escape with Hugo Riboulet
The connection between Chef Hugo Riboulet and the YKONE Caviar Club began at its very first edition, held at Prunier Victor Hugo in Paris, where he attended as a guest. What started as a simple encounter has since evolved into a meaningful collaboration, bringing together Hugo Riboulet & Gérard Bertrand in a shared celebration of creativity, excellence, and French art de vivre with YKONE. It’s this spirit of spontaneous connection that defines the essence of the YKONE Caviar Club: forging new narratives where gastronomy, influence, and culture meet.
Winner of Top Chef France 2023, Hugo Riboulet is known for his instinctive, product-focused approach. He crafted a live culinary performance especially for this edition, pairing caviar with seasonal vegetables in their purest form. His creations revealed a freer, more daring interpretation of caviar, perfectly in tune with the relaxed elegance of the Riviera.
What is the YKONE Caviar Club?
YKONE CAVIAR CLUB is a traveling dining and networking experience that brings together the best of luxury, craftsmanship, and influence. Each edition blends immersive gastronomy with curated brand experiences, connecting visionary talents, creators, and brands in intimate, unforgettable settings. Hosted by YKONE, the event celebrates excellence and the art of living — from Paris to Abu Dhabi, and now Cannes.
Interested in joining the next edition?
Contact us at
marketing@ykone.com
youna@ykone.com
