Paula Albuquerque


UK Vice President and Managing Partner at YKONE, Paula brings over 10 years of deep agency experience and expertise on social media and influencer marketing, having shaped the strategic Influence propositions of the world’s most renowned leading brands including Unilever Prestige, P&G, Hyundai, and Bumble.

She has been a prominent player in the industry right from its infancy, with a track record of scaling up Influence-first businesses and leading multi-market award winning teams both at UK and global levels. Paula has presented and commented on expertise around social and influence for diverse mediums including Campaign, The Drum, PR Week, and Net Influence.