Born and raised in Morocco, based in Paris and a bicultural at heart, Sara Menouni is the Creative Director of Ykone. After assuming editorial positions for TV (Magneto Presse) and print magazine (Conde Nast) she moved on to focus on branding and communication strategy from 2012 forward. With a literary and law school background she graduated from CELSA with a master in brand strategy in 2013. She then started her career in communication working as a strategist in french advertising agency AUSTRALIE before joining Ykone in 2018. She now leads the creative team with a commitment to creating stand-out campaigns with meaning and relevance for the brands she works for.