Since January 2020 Ykone Abu Dhabi has been working with Visit Abu Dhabi to give a buzz and hype around their hashtag #InAbuDhabi, by inviting over 60 influencers and celebrities worldwide to come experience a bespoke #InAbuDhabi adventure. This campaign is tailored to support illustrating the more hidden part of the Emirate to take on a fresh new look on social media.

Creative concept, strategy, influencer casting, influencer brief, influencer management, content guidelines, itinerary creation, bookings & travel management, on-ground management

@gabrielaglio @alissaviolet @alessandraambrosio @luisafernandaw @paolaturani @james_dunmore
@amandacerny  @izabelgoulart @danieltonijais @iamandreazelletta @negin_mirsalehi @mija_mija

Abu Dhabi

The results

The on-going campagin aligned with the values and achieved beyond the expectations of clients for the first half stage. It already has generated 663M impressions and 3.5% engagement rate with 1K posts created by 60 influencers.