Ykone worked on a global digital strategy aimed at conveying Vhernier’s Italian identity on their Instagram feed. We designed a unique content signature through a strong storytelling and clear direction. We adopted a two-pronged approach of content creation: a curated content factory and a supervised content creation by influencers, mixing professional content creators and ambassadors. Influence is an essential part of the strategy to recruit a wider audience through amplification. #linesofvhernier

Creative concept & artistic direction, shooting, casting, influencer management, media amplification

Milan, Italy