Vans

In September 2019, YKONE collaborated on the House Of Vans Barcelona, a 2-days mini festival with workshops, skate demonstrations, live music shows, etc.

For this activation we worked on a casting of artists/Vans lovers and invited 3 creative mid-micro influencers from Spain: Coco Davez (painter), Carlos Sadness (singer) and Mireia Miquel (Vans lover).

Creative Concept, Influencer Casting, Influencer Management, Influencer Brief, Coordination

The results

The influencers were very involved during the event and produced creative content as Vans expected. They generated almost 1M impressions and 4% engagement rate.