In 2019, Vans Europe required YKONE’s help to activate 8 European micro influencers for the promotion of their new stalked pack collections as well as on their best-seller classic ERA silhouette.

Creative Concept, Influencer Casting, Influencer Management, Influencer Brief, Coordination

Paris, France

The results

The assets created by the influencers were shared with the brand and used to feed their media program throughout their social media platforms & newsletter.