In August 2019, Vans organised a global event over 3 days in Santa Monica, California to celebrate the Era shoes history. YKONE worked on the European skaters/surfers casting, and supervised the content creation of the influencers selected.

Creative Concept, Influencer Casting, Influencer Management, Influencer Brief, Coordination.

Paris, France

The results

The experience was incredible for the influencers, they posted a total of 144 publications whereas only 18 were expected. The casting generated a total of 2.4M impressions and an engagement rate of almost 13%.