In August 2019, Vans organised a global event over 3 days in Santa Monica, California to celebrate the Era shoes history. YKONE worked on the European skaters/surfers casting, and supervised the content creation of the influencers selected.

Creative Concept, Influencer Casting, Influencer Management, Influencer Brief, Coordination.

Paris, France

The results

3 influencers | 144 posts | 2.4M impressions | 3.4M reach | 13% engagement rate