UGA Escapes worked with Ykone on a two years long social media and influencer retainer to promote their properties accross Sri Lanka. With a detailed strategy driven around awareness and consideration, Ykone has produced through supervised and autonomous content creation a plethora of content to be posted on UGA’s and influencers’ social media platforms. Through a precisely framed itinerary, we ensured engaging and subsequently reusable content is created with the purpose of sharpening UGA Escapes positioning among competitors and amplify visitations.

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Influencers: Creative concept, strategy, influencer & photographers casting, influencer brief & content guidelines, influencer management, bookings & contracts, content style and production, on-ground management.

Social media accounts: Launching Instagram accounts, rasing awarness and building the accounts, content strategy and guidelines, captions, creatives, post amplifications, sponsored ads, social media management and community management for 6 UGA Escapes pages.

Sri Lanka

The results

The campaign aligned with the values and interests of the client beyond their expectations and through this initiative we were able to support them make their properties stand out and achieve more visibility and aesthetic content. They now have a very strong social media presence and each page brings out the best feel of the propety.