To harness the current fascination with modern-vintage ’70s look watches, Tissot introduced the Tissot PRX, a timepiece that maintained the same size as its original 1978 version. The brand aimed to cultivate brand desirability and raise awareness for this watch among the young generation.

To achieve this goal, YKONE carefully selected five social media influencers renowned for their impact on Generation Z and millennials. These influencers were tasked with showcasing Tissot’s new collection on the popular platform, TikTok. The campaign specifically focused on promoting the Tissot PRX, a gender-neutral watch designed to cater to different wrist sizes.

Through the captivating content shared by the chosen influencers, Tissot successfully targeted the desired audience, piquing their interest and driving engagement. By leveraging TikTok’s immense reach and the influencer’s authentic storytelling, the campaign effectively generated brand awareness and fostered a desire for the Tissot PRX among the younger demographic.

Campaign Management & Reporting, Influencers Booking, Influencers Casting 

Paris, France

The Results

5 social icons | 29 posts | 891K impressions | 432K reach | 13.1K interactions