Ykone has partnered with TGA, Go Turkiye on a year long collaboration, where 400 influencers worldwide will visit & promote the country. In groups of 10 influencers wil discover different regions to showcase the diverse offerings and landscapes of this vast country as well as immersing in the culture. Thus far, 45 influencers from European markets have travel to 7 trips and destinations across various regions of Turkey, exploring the local sites and culture.

Concept and strategy, casting, influencer management & booking, on-ground support, monitoring, reporting.

Turkey

The results

45 influencers 2.1K publications 93M impressions 3.7% ER €2.6m media value