For Ariana Grande’s London concert, Swarovski brought its collaboration with the global pop icon to the heart of a major brand moment. At the intersection of music, fashion and pop culture, the activation offered an opportunity to connect with a highly engaged audience and create momentum around the Swarovski x Ariana Grande collection. YKONE supported the brand through the casting of global creators, bringing together influential voices from key markets around the Swarovski experience.
YKONE curated creators from the US and Europe, including leading digital creators Brooke Monk, Léa Elui and Benji Krol, and invited them to experience the Swarovski x Ariana Grande universe in London. The creator-first approach was designed to generate authentic engagement, extend the brand’s cultural reach and encourage organic advocacy around the collection. From a whimsical, garden-inspired lunch to getting concert-ready through a dedicated styling moment, creators enjoyed VIP access to Ariana Grande’s show, discovering and sharing the collection in their own way.
Influencer Booking & Casting
@brookemonk, @leaelui, @marlon.noah, @daniellemarcan, @tingting_lai, @benjikrol, @llolaclark, @nic.kaufmann, @fabiola, @belpriestley, @janellezharmenova, @scottmorton_m, and many more!
London, United Kingdom
The Results
15 social icons | 106 posts | 43.2M impressions | 16.2M reach | €1.74M EMV
