To echo Shiseido’s efforts and the launch of a sustainable packaging for the brand’s latest sunscreen, Ykone invited 10 surfers and environmentally friendly influencers to the Quicksilver Pro in Hossegor. There, immersed in surf culture, they discover the range and took part in a content creation where they got to share their relationship to the ocean and affirmt their commitment to the environment.

Creative direction and concept, influencer casting, influencer management, content production, influencer experience

Hossegor, France

The results

The campaign aligned with their values and aesthetic made all influencers extremely proud and generated 3M of impressions.