SBB CFF FFS, Switzerland’s national railway company, partnered with YKONE in an ongoing collaboration to reshape the perception of train travel as an essential part of Swiss lifestyle. The goal was to foster brand love while promoting SBB’s commitment to sustainability, comfort and convenience. To bring this vision to life, YKONE developed a long-term influencer strategy rooted in authentic storytelling. Local creators were invited to share personal and engaging content across multiple campaigns, each designed to resonate with different aspects of Swiss mobility.
From leisure journeys that reframe train rides as spontaneous and emotional experiences, to daily commutes that highlight the practicality of flexible travel passes, each activation reinforced the relevance of train travel in everyday life. With Swisstainable, YKONE showcased Switzerland’s eco-friendly tourism through immersive trips with certified partners, while the GA Pass Trial offered real-life feedback from influencers testing the new subscription. Through relatable storytelling and strong local voices, YKONE helped position SBB CFF FFS not just as a mode of transport, but as a sustainable and enriching way to explore and connect with Switzerland.
Influencers Casting & Booking, Campaign Management & Reporting, Artistic Direction & Creative Guidelines
Geneva, Switzerland
The Results
14 social icons | 593 posts | 12.3M impressions | 190K interactions | 4.6M reach
