YKONE has accompanied Salvatore Ferragamo in a campaign of 30 diverse influencers from the US, Europe, Latin America, Asia & Middle East. An autonomous content creation campaign, focused on the imaginative, colorful world of the VivaViva collection. The Viva collection challenges you to be imaginative, playful and live your dream. This time we invited 30 influencers to show us how the Viva shoes & Bow bag accompany you in spreading your vitality, coolness and colorfulness. To live what you dream. #VivaViva.

Strategy & Creative Concept, Casting, Influencer Management, Influencer Brief & Reporting


The results

30 influencers | 69 pieces of content | 1.3M reach | 3M impressions | 3% engagement rate