To celebrate the opening of the RIMOWA boutique in the Dubai Mall, YKONE partnered with RIMOWA for an influencer campaign. The main objective was to create qualitative content with a strong and local storytelling and spread the word both through influencers and media.
Through partnership with Vogue Arabia and Savoir Flair magazine,  activating both micro and top influencers this campaign was able to reach various communities and express multiple visions of the brand.
Art Direction, Casting, Influencer Management, Production On-Ground, Media Partnership
Photography : Elena Kechicheva and Prod Antzoulis
Dubai, UAE

The results

The local anchorage, highlighting locations and talents from Dubaï was widely shared and talked about and generated buzz around the opening of the Rimowa flaghsip.