To promote the new Kiss Cushion lipstick collection and its foam applicator innovation, Ykone worked with 4 French influencers: @julinfinity, @tycia, @claireshado and @chloebbbb and designed a giant ‘foam ball’ for the production of videos and pictures.

Creative direction and concept, Influencer casting, Influencer management, Influencer brief

Paris, France

The results

The production has met Revlon’s expectations with a content perfectly aligned with the brand DNA. The numbers were impressive too: 2.7M of impressions 3x more publications from the influencers than contracted. A great engagement rate of 5%.