To promote the new Kiss Cushion lipstick collection and its foam applicator innovation, Ykone worked with 4 French influencers: @julinfinity, @tycia, @claireshado and @chloebbbb and designed a giant ‘foam ball’ for the production of videos and pictures.

Creative direction and concept, Influencer casting, Influencer management, Influencer brief

@chloebbbb @julinfinity @tycia @claireshado

Paris, France

The results

The production has met Revlon’s expectations with a content perfectly aligned with the brand DNA. The numbers were impressive too: 2.7M of impressions 3x more publications from the influencers than contracted. A great engagement rate of 5%.