Revlon

In September 2019, Revlon launched Candid, a “feel-good” foundation with an ultra natural finish. YKONE supported this launch through a content production featuring 3 unique influencers with a personal story to tell and a message of hope and empowerment to share.

Creative Direction and Concept, Influencer Casting, Influencer Management, Influencer Brief

The results

The campaign was a real success with a qualitative and original content created: 2.3M of impressions 2,8x more publications done than originally planned on the KOL’s Instagram accounts. A very good engagement rate of almost 4%.