Paul & Shark, the esteemed luxury Italian fashion brand renowned for its ocean-inspired creations, forged a meaningful partnership with the charitable organization Shark Trust to demonstrate their commitment to environmental protection. This collaboration was exemplified through the creation of a special capsule collection, where 5% of the sales profits were donated to the protection of the Blue Shark.
To amplify this collaboration and raise awareness for shark conservation, YKONE spearheaded a dynamic campaign featuring various activations, including the impactful Shark Day and the immersive Trust Experience. In order to spearhead this initiative, the renowned Italian content creator, Nick Pescetto, was handpicked as the campaign’s ambassador. YKONE also partnered with HighSnobiety for media coverage.
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