Ykone is excited to join forces with Nespresso and renowned Chinese fashion designer Angel Chen to celebrate the Asian Lunar New Year. Known for her unique blend of Eastern and Western styles, worked closely with Nespresso and Ykone to create exclusive designs for the brand’s premium products.
In honor of the Year of the Rabbit, they also introduced the “Patchwork Rabbit” as a symbol of positivity and new beginnings, using traditional and noble fabrics with upcycled materials. The collaboration of Angel Chen’s bold and creative reinterpretation of tradition and Nespresso’s modernity creates a truly meaningful coffee experience for customers.
Ykone played a key role in this project by overseeing the Artistic Direction & Creative Guidelines, Content production, Campaign Management & Reporting, Influencers Casting & Booking.