Following the launch of Motorola’s first-ever wireless stereo offerings in India, the Moto Buds and Moto Buds+, Motorola sought to introduce an innovative album titled “Sound of Perfection” — the first intellectual property by a mobile phone brand. To bring this vision to life, Motorola entrusted YKONE to cast five acclaimed music artists from various regions across India, each representing their unique cultural heritage and musical traditions. This creative endeavor culminated in “Haq Se,” a fusion track that united all the artists to deliver an unforgettable musical experience for their audience.

The album is a fusion of diverse music genres, including folk, rap, and fusion, capturing India’s rich cultural diversity with the blend of tradition and modernity. It aims to deliver a sensory musical experience that resonates with the superior audio quality of the Moto Buds family. The music is featured exclusively on Spotify, as well as on the social media accounts of each artist and Motorola.

Influencers Casting & Booking, Artistic Direction & Creative Guidelines, Campaign Management & Reporting

India

The Results

5 artists | 96 social icons | 63 assets | 100M views | 67M reach | 3.5M interaction | 36K new followers