To support the launch of the capsule collection in collaboration with the iconic Little Prince, we designed this campaign as a tribute to imagination, the common thread between the world of penmanship and the book rich universe. We partnered with content creators who excel in their creative fields and gave them each one quote from the book to interpret in their own words and worlds. The result is a mesmerizing and intimate visual storytelling.
#TributeToImagination
Concept and Creative Direction, Influencer Casting, Influencer Briefing and Management