Ready to meet your matte and stand out from the crowd? Mac Cosmetics worked with Ykone to reinvent a lipstick campaign the saturated beauty market. Ykone conceptualized an audacious storytelling inspired by a vintage dating game show. 13 French influencers, from tops to micros were activated. This winning strategy generated almost 1m interactions and a fantastic ROI. Click here to watch the video. #meetyourmatte

Creative concept & artistic direction, shooting, casting, influencer management, media amplification

Paris, France