Ready to meet your matte and stand out from the crowd? Mac Cosmetics worked with YKONE to reinvent a lipstick campaign the saturated the beauty market.

YKONE conceptualized an audacious storytelling inspired by a vintage dating game show. 13 French influencers, from tops to micros were activated. This winning strategy generated almost 1m interactions and a fantastic ROI. #MeetYouMatte

Creative Concept & Artistic Direction, Shooting, Casting, Influencer Management, Media Amplification

Paris, France

The results

13 influencers | 128 posts | 1.5M reach | 11.9M impressions | 874K interactions | 8.44% engagement rate