Ready to meet your matte and stand out from the crowd? Mac Cosmetics worked with YKONE to reinvent a lipstick campaign the saturated the beauty market.
YKONE conceptualized an audacious storytelling inspired by a vintage dating game show. 13 French influencers, from tops to micros were activated. This winning strategy generated almost 1m interactions and a fantastic ROI. #MeetYouMatte
Creative Concept & Artistic Direction, Shooting, Casting, Influencer Management, Media Amplification
