visit abu dhabi story

Making New Memories

Tourism is a key strategic sector in abu dhabi’s competitiveness plan but the city was experiencing sluggish global tourism demand and fierce international competition. Visit abu dhabi (dct) trusted ykone to put the city on the map of travelers.

Since 2020, ykone partnered with visit abu dhabi on large-scale influencer programs where hundreds of influencers travelled to abu dhabi to promote travel to the city and its key sites through an engaging itinerary and stay. Each influencer and their guest lived out their ultimate abu dhabi experience and shared the amazing wonders of the city with their community.

Team Work

Global Campaign. Global Team

visit abu dhabi story

A Glocal Approach

Our dedicated team for Visit Abu Dhabi is working around the clock to bring influencers of different cultures and horizons to discover the jewels of the city.

targeted markets include:

Australia
Austria
Belgium
Canada
France
Germany
India
Israël
Italy
Netherlands

Philippines
Russia
Saudi Arabia
Switzerland
Tajikistan
United Kingdom
USA
Uzbekistan

FROM CELEBRITIES TO MICROINFLUENCERS

REGIONAL & INTERNATIONAL CAMPAIGNS

TAILOR MADE EXPERIENCES,
SHOOTINGS & MEDIA PARTNERSHIPS

visit abu dhabi story

Our Secret Sauce
Fully Exposed.

Our work goes way beyond booking talents

Managing groups and celebrities require a different set
of work and partners in order to create content that
drives engagement.

— Hair & Make Up Artists
— Photographers
— Live editing & sharing
— Production teams
— Coordination with suppliers
— Dedicated cars & security
— 8 am – 2 am on ground coordination
— Legal team & lawyers

visit abu dhabi story

No Stone Is Left Unturned

From a dedicated on-ground manager, to city guides and maps, to influencer briefs and day-to-day itineraries, YKONE produces and manages every interaction to generate the most impactful campaigns.

For Visit Abu Dhabi, YKONE conceived 4 different itineraries to appeal to key target audiences :

— Adventure
— Culture
— Family
— Couple

visit abu dhabi story

Massive Exposure

742+

Influencers

24.6k

Publications

3.9B

Impressions

3.1%

Engagement

20

Partners

10x

ROI

visit abu dhabi story

Icing on the Cake: PR Coverage

Title of the document

#LastingMemories