The latest FRED summer campaign “Live the joy” is an ode to maison’s founder philosophy. To capture the sparkle of their iconic jewelry collections, YKONE has created a bespoke experience with lifestyle influencers to enjoy the French Riviera and cherish every moment.

Creative direction, Content production, Influencers Casting & Booking, Influencer Marketing Campaign Management

Paris

The results

4 influencers | 66 publications | 2.5M impressions | 478K reach| 2.3% ER