Ykone Miami has partnered with Fleur du Mal to support the promotion of its essentails collection through a collaboration with 10 content creators from the U.S. and Europe. The campaign aims to highlight the craftsmanship of their products while inspiring women to purchase their line through a combination fo static imagery of short form videos.

Creative direction and concept, Influencer casting, influencer management, Influencer brief

Miami

The result

Campaign still in progress, shifting to supporting their valentine’s Day collection