Since 2017, Ciroc has choose Ykone to translate its hype & boldness universe in its always-on content, annual influencer program, and social media strategy. The result is a metaphorical and striking interpretation of celebratory moments… with a wink!

always-on content, social media, influencer program, events

Paris, France

The results

 Influencer program: – 5 events : Ibiza, collaboration with Fiorucci, Les Arcs Festival, collaboration with Vivienne Westwood, Ralph & Russo fashion show. – 21 infliencers involved – 128 content created

Social media Strategy: +19,7% followers on Facebook 2,7% eng.rate average/year on Facebook Engagement on Instagram is 6,7 times higher than the last year 10,7% eng.rate rate average per year on Instagram (dark posting)