Since 2017, Cîroc has chosen Ykone to translate its hype & boldness universe in its always-on content, annual influencer program, and social media strategy. The result is a metaphorical and striking interpretation of celebratory moments… with a wink!
Always-On Content, Social Media, Influencer Program, Events
Influencer program: 5 events : Ibiza, collaboration with Fiorucci, Les Arcs Festival, collaboration with Vivienne Westwood, Ralph & Russo fashion show | 21 influencers involved | 128 content created
Social media Strategy: +19,7% followers on Facebook | 2,7% engagement rate average/year on Facebook | Engagement on Instagram is 6,7 times higher than the last year | 10,7% engagement rate average per year on Instagram (dark posting)
