For the second time Brand USA worked with Ykone on a road trip across the American Southwest. For this #UnitedStories campaign, 8 international influencers from the United Kingdom, Canada and Australia traveled across 3 different states discovering some of the most incredible landscapes. From valleys to canyons they have shared their own #UnitedStories, creating inspiring content along their way.

Concept and strategy, casting, briefing and content guidelines, influencer management, custom itinerary creation, bookings & travel management, on-ground support.

New York City, USA

The results

The campaign generated 339 publications including over 120 organic publications, resulting in 35 million impressions.