YKONE’s New York office collaborated with BOSS to create content around the BOSS Black Edition collection, which included a perfume and a capsule collection.

They put together a content factory combined with an influencer campaign involving 8 European top influencers. YKONE shot over 200 pieces of content in just one day with two different sets to maximise the content creation in both video and photo.

New York City, USA

The results

8 influencers | 75 posts | 1.3M reach | 128K interactions | 6.93% engagement rate