As the official influencer marketing partner of BMW Group in France, YKONE works with BMW France and MINI France on activations throughout the year including Paws & Drive: a strong concept that brings both brands together around the bond between people, their dogs and their cars. The campaign set out to build desirability for both brands by showing how electric mobility can make a getaway with your dog part of the experience.
YKONE hosted a gathering just outside Paris, bringing together influencers and their dogs for a 2-days trip away from the city. From a dedicated brunch to personalised bandanas and collars for the dogs, the experience was designed to be enjoyed alongside their four-legged companions and their cars. YKONE also produced a dedicated shoot with each talent, their dog and the car, creating content that brought the BMW and MINI universes together through a shared creative concept.
Influencer Booking & Casting, Event Production, Content Production, Campaign Management & Reporting
Paris, France
The Results
6 social icons | 111 posts | 4.9M impressions | 618K reach | 5.39% engagement rate
