After creating an inaugural video introducing swimming prodigy Theo as the newest brand ambassador, the follow up activation focused on a meeting with another overarchiever. Ykone casted Guillaume Nery, and the resulting mini documentary is a mesmerizing deep dive in the atlantic ocean and a wake up call to the effects of plastic pollution.

Concept and strategy, casting, creative writing, production

Tenerife, Spain

The results

“Into The Depths” got noticed by several media outlets, both TV and digital and reached 1Million views in 3 weeks on Biotherm’s YouTube channel.